Designed and developed a responsive CX Awareness intranet portal on MS SharePoint with a custom css. To share the latest CX scores, updates and tools, to encourage every business function in the company to be more customer focused. The hands-on end to end role involved research, modelling, prototyping, designing, developing and testing; by collaborating with various stakeholders and content owners.
Interviewed, shot, edited and compiled a library of compelling customer stories, illustrating each of the pain points in every stage of the customer journey (end user).
UX recommendations proposed for the corporate portal, based on CX insights generated from customer interviews and research. To improve user engagement and trust.
Managed internal communications for a business unit in HP. It included designing websites, newsletters, blogs, infographics, tracking tool and other web based communications.
Transformed the simple brochure website of the cult motorcycle brand Royal Enfield, into an engaging community portal on the premise: ‘communities build brands’. Introduced interactive platforms to share ride stories, plan trips, discuss technical issues, exchange parts, show off customisations, monthly contests, monthly desktop wallpapers, etc.
Created a dynamic screensaver that fetched the latest news headlines relevant to the BU through an XML feed.
Designed an award winning web portal with a user-friendly CMS for the sports channel: TenSports.
Designed a browser based campaign management tool, to track and monitor marketing campaigns on third party websites.
Produced a promotional video for the Colouring Dreams program. A personal development workshop designed to inspire children aged 8-12 years.
Kaushik Jay is passionate about crafting engaging experiences online and offline for customers. A natural problem solver who feels compelled to make technology intuitive for everyone. He has worked with interactive multimedia agencies, corporates and as an entrepreneur in a career spanning 18 years.
Kaushik is customer obsessed, and he enjoys enhancing the customer experience by designing and developing products & services with data from research, analysis and testing. Natural curiosity keeps him updated with the latest trends in technology and user behaviour.
Independently motivated, meticulous and organised, Kaushik is a team player with a strong sense of ownership. He thrives in a collaborative work environment and exhibits strong interpersonal skills.
Kaushik is also experienced in managing third party agencies, vendors, logistics, studios, media houses and event managers during marketing campaigns.